On September 3rd, the CNBC Street Signs program highlighted MVL's TADA and covered the story of Kay Woo, the CEO of MVL.
In this interview titled “How Singapore ride-hailing firm TADA stands out from competitors in the sector,” Kay Woo introduced TADA, a ride-hailing platform, and expressed his opinion that the primary focus of the ride-hailing firm is to “build the livelihood” of its drivers.
Check out the link below for Kay’s interview.
๐ https://www.cnbc.com/video/2021/09/03/how-singapore-ride-hailing-firm-tada-stands-out-from-competitors.html
Thank you.
MVL
[Kay]
We started this to help our drivers to get more jobs during the pandemic time. Because of pandemics, people don't go out. So those that ride-hailing driver does not have enough jobs. So, we wanted to open the connection between the driver and also the delivery service for these stores, and interesting, like you mentioned, that they've got hit very badly during the pandemic time, but interestingly, with this connection, we could actually bring back their livelihood for drivers and also the store owners and this was very interesting actually an intriguing connection that we have made.
[Newscaster]
So, are you going to be looking at such targeted segments which have been impacted because of the pandemic, what happens to the mainstream, what happens to bread-and-butter ride-hailing, where you of course compete against big giants?
[Kay]
So, from the beginning, we were saying that we don't compete against those big giants because we were making our TADA ride-hailing service for the zero commission and to support our drivers. Our primary focus is building the livelihood for the drivers. So, it's going to be a completely different approach that I can picture the traditional ride-hailing platforms. And on top of that, from the beginning, what we try to do is tried to solve or try to address the problems that any players who can work together with our platform. So, there's during the pandemic time for store owners and we saw that they are also having a hard time and, the drivers so it is the very natural selection for us to do so.
[Newscaster]
But are you going to replicate this model? because I believe you are present in Singapore, Cambodia, as well as Vietnam. Are you going to spread across SouthAsia?
[Kay]
Yes, of course. It does not necessarily mean that we're going to, let's say, burn the cash to do this e-commerce over the whole Southeast Asia area, but this means that if there is any problem who is actually suffering from the pandemic, we want to support this in many different areas. So, we don't just go by ourselves. We are working together with our local or let's say the conglomerates or big firms who want to actually support their local Society. So, we are actually opened to duplicate this model with cooperation with the local hands.
On September 3rd, the CNBC Street Signs program highlighted MVL's TADA and covered the story of Kay Woo, the CEO of MVL.
In this interview titled “How Singapore ride-hailing firm TADA stands out from competitors in the sector,” Kay Woo introduced TADA, a ride-hailing platform, and expressed his opinion that the primary focus of the ride-hailing firm is to “build the livelihood” of its drivers.
Check out the link below for Kay’s interview.
๐ https://www.cnbc.com/video/2021/09/03/how-singapore-ride-hailing-firm-tada-stands-out-from-competitors.html
Thank you.
MVL
[Kay]
We started this to help our drivers to get more jobs during the pandemic time. Because of pandemics, people don't go out. So those that ride-hailing driver does not have enough jobs. So, we wanted to open the connection between the driver and also the delivery service for these stores, and interesting, like you mentioned, that they've got hit very badly during the pandemic time, but interestingly, with this connection, we could actually bring back their livelihood for drivers and also the store owners and this was very interesting actually an intriguing connection that we have made.
[Newscaster]
So, are you going to be looking at such targeted segments which have been impacted because of the pandemic, what happens to the mainstream, what happens to bread-and-butter ride-hailing, where you of course compete against big giants?
[Kay]
So, from the beginning, we were saying that we don't compete against those big giants because we were making our TADA ride-hailing service for the zero commission and to support our drivers. Our primary focus is building the livelihood for the drivers. So, it's going to be a completely different approach that I can picture the traditional ride-hailing platforms. And on top of that, from the beginning, what we try to do is tried to solve or try to address the problems that any players who can work together with our platform. So, there's during the pandemic time for store owners and we saw that they are also having a hard time and, the drivers so it is the very natural selection for us to do so.
[Newscaster]
But are you going to replicate this model? because I believe you are present in Singapore, Cambodia, as well as Vietnam. Are you going to spread across SouthAsia?
[Kay]
Yes, of course. It does not necessarily mean that we're going to, let's say, burn the cash to do this e-commerce over the whole Southeast Asia area, but this means that if there is any problem who is actually suffering from the pandemic, we want to support this in many different areas. So, we don't just go by ourselves. We are working together with our local or let's say the conglomerates or big firms who want to actually support their local Society. So, we are actually opened to duplicate this model with cooperation with the local hands.