MVL Group participated in SusHi Tech Tokyo 2026, held at Tokyo Big Sight from April 27 to 29.
The venue was filled with a wide range of visitors, including startups, investors, business professionals, students, and families. Across the exhibition hall, many innovative initiatives and products powered by advanced technologies were introduced, creating an energetic and inspiring atmosphere throughout the three-day event.
◼︎What We Showcased at Our Booth
At our booth, we introduced TADA, our Web3 ride-hailing platform scheduled to launch in New York in June, as well as Musubi A/R, MVL Group’s on-chain finance platform that combines Web3, mobility, and fintech. We also showcased ONiON Mobility, which develops and sells electric mobility products and operates charging infrastructure in Cambodia.
Over the three days, we welcomed a large number of visitors to our booth. Many showed strong interest in the challenges of transportation gaps in areas facing population decline, as well as the potential of ride-hailing and autonomous vehicles as solutions to these issues.
◼︎What’s Next for MVL Group
As we approach the middle of 2026, MVL Group has several major initiatives ahead.
TADA Is Expanding to New York
Since its launch in 2018, TADA has completed approximately 150 million rides globally. This June, TADA will officially enter New York, one of the world’s most important ride-hailing markets. Ahead of the full launch, a beta version is scheduled to be released in May.
In New York, Kay, the founder of MVL Group and TADA, has been speaking directly with ride-hailing drivers at LaGuardia Airport to better understand their concerns about existing platforms and their daily working conditions.
Through these efforts to build relationships with local drivers, approximately 10,000 drivers registered in the first month alone before the official app launch. Another 10,000 registered over the following 10 days, followed by an additional 10,000 the next week, bringing total pre-registrations to approximately 30,000 drivers.
New York is said to have around 120,000 ride-hailing drivers, meaning that roughly one in four drivers has shown interest in TADA. This strong response indicates significant demand for a new option that addresses high platform fees and restrictive working conditions often associated with major existing ride-hailing platforms.
TADA aims to become the world’s most driver-friendly ride-hailing platform by treating drivers as its first customers. Under the slogan “zero commission,” TADA eliminates intermediary fees paid by drivers to the platform and does not impose restrictions such as working-hour requirements or login limits. To date, TADA has paid more than USD 2 billion, or over JPY 300 billion, to drivers around the world.
For passengers, TADA also offers an attractive value proposition, with fares typically around 20 to 30 percent lower than standard ride-hailing services. Starting from New York, TADA will continue expanding a fairer and more sustainable ride-hailing model that benefits both drivers and passengers.
Musubi A/R: A New Standard for Onchain Finance
Scheduled to launch in late May, Musubi A/R is a finance platform uniquely developed by MVL Group, which has continued to build at the intersection of blockchain and mobility.
Musubi A/R enables future receivables and cash flows generated from business transactions and contracts, such as accounts receivable, to be tokenized into a form that can be traded onchain. Through the platform, users can execute a series of transactions including sale, purchase, and redemption.
As the first offering, receivables from ONiON Mobility, a sister company of MVL Group, will be listed on the platform. Users will be able to participate in short-term, small-ticket transactions starting from 10 USDC, with terms of less than one month, making the platform accessible to a wider range of participants.
Crypto assets and Web3 services are still often associated with perceptions of opacity, high volatility, and unclear real-world value. Musubi A/R is designed to address these concerns by bringing receivables and cash flows generated from real business activities onchain, leveraging the transparency of blockchain to provide more practical and trustworthy finance.
Musubi A/R represents a new step for MVL Group, expanding its experience in Web3 and mobility into the field of onchain finance. Rather than limiting Web3 to speculative use cases, MVL Group will continue developing mechanisms that support real business growth and help solve social challenges.
We look forward to sharing more updates soon.
◼︎Closing Remarks
For MVL Group, which usually provides services mainly overseas, it was a great honor to introduce our initiatives directly to business professionals, investors, and many other visitors at SusHi Tech Tokyo, one of Japan’s leading large-scale conferences.Through conversations with visitors, we were able to reaffirm that MVL Group’s work is a meaningful challenge with the potential to generate real social impact. The event also gave us renewed confidence in the value of what we are building.
MVL Group is still a growing team, founded in 2018. We will continue creating and expanding valuable products that contribute to society, and we would be grateful for your continued interest and support.
The latest information about Musubi A/R will be shared through MVL’s official X account.
Pre-registration is also available for those who wish to receive the earliest notification on the launch date.
Trust-Driven
MVL
MVL Group participated in SusHi Tech Tokyo 2026, held at Tokyo Big Sight from April 27 to 29.
The venue was filled with a wide range of visitors, including startups, investors, business professionals, students, and families. Across the exhibition hall, many innovative initiatives and products powered by advanced technologies were introduced, creating an energetic and inspiring atmosphere throughout the three-day event.
◼︎What We Showcased at Our Booth
At our booth, we introduced TADA, our Web3 ride-hailing platform scheduled to launch in New York in June, as well as Musubi A/R, MVL Group’s on-chain finance platform that combines Web3, mobility, and fintech. We also showcased ONiON Mobility, which develops and sells electric mobility products and operates charging infrastructure in Cambodia.
Over the three days, we welcomed a large number of visitors to our booth. Many showed strong interest in the challenges of transportation gaps in areas facing population decline, as well as the potential of ride-hailing and autonomous vehicles as solutions to these issues.
◼︎What’s Next for MVL Group
As we approach the middle of 2026, MVL Group has several major initiatives ahead.
TADA Is Expanding to New York
Since its launch in 2018, TADA has completed approximately 150 million rides globally. This June, TADA will officially enter New York, one of the world’s most important ride-hailing markets. Ahead of the full launch, a beta version is scheduled to be released in May.
In New York, Kay, the founder of MVL Group and TADA, has been speaking directly with ride-hailing drivers at LaGuardia Airport to better understand their concerns about existing platforms and their daily working conditions.
Through these efforts to build relationships with local drivers, approximately 10,000 drivers registered in the first month alone before the official app launch. Another 10,000 registered over the following 10 days, followed by an additional 10,000 the next week, bringing total pre-registrations to approximately 30,000 drivers.
New York is said to have around 120,000 ride-hailing drivers, meaning that roughly one in four drivers has shown interest in TADA. This strong response indicates significant demand for a new option that addresses high platform fees and restrictive working conditions often associated with major existing ride-hailing platforms.
TADA aims to become the world’s most driver-friendly ride-hailing platform by treating drivers as its first customers. Under the slogan “zero commission,” TADA eliminates intermediary fees paid by drivers to the platform and does not impose restrictions such as working-hour requirements or login limits. To date, TADA has paid more than USD 2 billion, or over JPY 300 billion, to drivers around the world.
For passengers, TADA also offers an attractive value proposition, with fares typically around 20 to 30 percent lower than standard ride-hailing services. Starting from New York, TADA will continue expanding a fairer and more sustainable ride-hailing model that benefits both drivers and passengers.
Musubi A/R: A New Standard for Onchain Finance
Scheduled to launch in late May, Musubi A/R is a finance platform uniquely developed by MVL Group, which has continued to build at the intersection of blockchain and mobility.
Musubi A/R enables future receivables and cash flows generated from business transactions and contracts, such as accounts receivable, to be tokenized into a form that can be traded onchain. Through the platform, users can execute a series of transactions including sale, purchase, and redemption.
As the first offering, receivables from ONiON Mobility, a sister company of MVL Group, will be listed on the platform. Users will be able to participate in short-term, small-ticket transactions starting from 10 USDC, with terms of less than one month, making the platform accessible to a wider range of participants.
Crypto assets and Web3 services are still often associated with perceptions of opacity, high volatility, and unclear real-world value. Musubi A/R is designed to address these concerns by bringing receivables and cash flows generated from real business activities onchain, leveraging the transparency of blockchain to provide more practical and trustworthy finance.
Musubi A/R represents a new step for MVL Group, expanding its experience in Web3 and mobility into the field of onchain finance. Rather than limiting Web3 to speculative use cases, MVL Group will continue developing mechanisms that support real business growth and help solve social challenges.
We look forward to sharing more updates soon.
◼︎Closing Remarks
For MVL Group, which usually provides services mainly overseas, it was a great honor to introduce our initiatives directly to business professionals, investors, and many other visitors at SusHi Tech Tokyo, one of Japan’s leading large-scale conferences.Through conversations with visitors, we were able to reaffirm that MVL Group’s work is a meaningful challenge with the potential to generate real social impact. The event also gave us renewed confidence in the value of what we are building.
MVL Group is still a growing team, founded in 2018. We will continue creating and expanding valuable products that contribute to society, and we would be grateful for your continued interest and support.
The latest information about Musubi A/R will be shared through MVL’s official X account.
Pre-registration is also available for those who wish to receive the earliest notification on the launch date.
Trust-Driven
MVL